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Rick Holly

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Many critics have broadly panned Samsung’s initial efforts to deliver a Galaxy Gear "smart watch,” and many people have acknowledged its product’s commercial, which ironically is closely patterned after an ad Apple commissioned at the introduction of the original iPhone in 2007. Brad Reed of BGR wrote the following about the ad:

 
Samsung's Galaxy Gear ad is cooler than the actual watch," noting that "critics may have savaged Samsung's first Galaxy Gear smartwatch but that hasn't stopped the company's crack marketing team from churning out a terrific ad that's much cleverer than the device itself.
Devindra Hardawar of Venture Beat similarly observed the following regarding the ad:

 
Galaxy Gear commercials are brilliant ads for a terrible product," while Steve Kovach mused in his Business Insider blog that "the Galaxy Gear, may be getting poor reviews, but the commercials for the gadget are pretty sweet.
As some of you may know, Samsung’s Gear isn’t a futuristic wrist-phone like images from the TV shows and movies depicted in its commercial. Instead, it’s a $300 Bluetooth headset strapped to the wrist and outfitted with a camera and a display. The device currently requires a user to also carry a Note 3 phablet for it to work at all. As mentioned before, Samsung’s “terrific ad” is actually a copy of the “Hello” spot Apple debuted at the 2007 Oscars introducing the first iPhone as noted by Obama Pacman.

Galaxy-Gear-Copies-iPhone-TVad.jpg 

This year’s Apple ads including “Greetings” for the iPhone 5C represent a similar montage of global characters answering without the people in it being depicted as cartoons or celebrities. Obama Pacman also noted previous examples of Samsung which look to Apple for inspiration, including the virtually identical ads for its own version of the iPhone 4S and iPad 2 in 2011. 



What do you think of the whole ordeal?

Source: BGR, BusinessInsider, Obama Pacman, Venture Beat

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